It isn’t often that there is such a variety of companies entering into the market of Same-Day Delivery to grow online. The service is anticipated to reach $987
million by 2019 as well, which results in many retailers beginning to implement it aggressively to drive online and physical store sales. Among recent retailers to offer same-day delivery is PetSmart, announcing that it is launching its’ service this month.
Flagship.com discussed how PetSmart released Monday that it will offer same-day and scheduled deliveries in several major US cities in order to compete with Amazon, which has thousands of products it sells online, and just as other retailers have done, PetSmart has no choice but to engage in same-day services. The cities will include Dallas, Houston, Philadelphia, Boston, New York City, Yonkers, Northern New Jersey and Washington DC, most of which are the same cities that Amazon provides Prime Now also.
In fact, Amazon has a total of 27 major city markets that it offers Prime Now, such as San Francisco Bay Area, San Diego, Seattle-Tacoma, Dallas-Fort Worth, Boston, New York, Chicago,Indianapolis, Tampa Bay, Baltimore, Washington DC, Orlando, Nashville, Raleigh, Richmond, Tucson, and Atlanta. Amazon also has free same-day delivery in Toronto and Vancouver in Canada. The heavy investments that Amazon has made into same-day delivery attests to how legitimate it is and what the retail industry is evolving into.
It is clear then why PetSmart is diving into it. Eran Cohen, chief customer experience officer at PetSmart, said in the article, “As the trusted partner to pet parents and pets in every moment of their lives, we are continually looking for ways to make the shopping experience easier and more convenient for our customers. Our omnichannel strategy is aimed at giving pet parents options tailored to their needs and desires”.
PetSmart will also launch a subscription option for shoppers, which has seen much success with Amazon. Many other retailers have started to offer subscription programs as well in order to create a customer loyalty in an e-commerce environment that has become more competitive. For example, Wal-Mart is currently testing its’ new service ShippingPass for a $49 per year subscription, which is almost half of the cost of Amazon Prime, for an aggressive market entry and to attract more customers to its’ site. Google also offers shoppers a $95 annual subscription fee for its’ same-day delivery program Google Express.
It may be pet products, yet the results are still the same in today’s e-commerce utilizing same-day delivery. PetSmart partnering with Deliv shows that a retailer or business can partner with a Same-Day Courier like AQuickDelivery and offer last-mile delivery services right away. The Atlanta Courier has the courier expertise and technology to develop a same-day logistics solution that fits your company. Whether in Georgia, or even nationwide, AQuickDelivery can pick up and deliver from a variety of store locations to fulfill online orders to shift into meeting the demand by shoppers for more convenience.
Reference: 11.12.16, www.flagship.com, PetSmart Launches Same-Day Delivery