Retailers are sure to continue growth with same-day delivery, especially with the enormous amount of mobile device use. All types of shoppers these days have found the fast service convenient, and a recent report shows how early parenthood moms are getting in on it too.
Mashable shared how Diapers.com has experienced an influx of moms shopping online for diapers via their mobile device. Last year, 50% of Diapers.com purchases were made on a mobile device. That is very high, especially considering this number was at 25% a year before. In addition to these figures, TechCrunch stated that mobile shopping only accounted for 1% of the multi-trillion-dollar retail sales in the US. This shows how mobile shopping has been huge for Diapers.com in the baby retail industry and probably will continue in the years ahead.
Senior vice president of marketing and business development for Diapers.com Michal Geller discussed how moms are impacting same-day delivery. “Moms send us stories all the time of nursing her baby at 3 a.m., realizing she’s almost out of diapers or some other essential, placing an order with us through our app, and having the package show up at her door later that day,” he said. He went on to say, “Same-day delivery is a game-changer for busy moms.” The diaper market is expected to reach $52 billion worldwide by 2017. This means that same-day delivery is going to shape online business for other complimenting items, such as wipes, as well as other frequent-use baby products.
The article mentioned also how Diapers.com has attracted mobile shoppers through large investments into its’ app. The app is designed for one-hand use, which is perfect for baby parenthood moms. The Diapers.com app also allows for a customer’s shopping cart to stay connected to his or her account throughout the browsing process, even when toggling between laptop and phone use. It is family-oriented and very convenient for moms, which may be one reason why Amazon bought it in 2010, along with Soap.com and AfterSchool.com. Diapers.com has Amazon warehouse access also. Amazon has aggressively pushed same-day delivery in recent years, including its’ new roll-out of free service for Prime Members in a number of major US cities.
Moms are utilizing Diapers.com and other sites to meet their on-demand shopping needs. Since physical retail stores have launched same-day delivery also in order to establish themselves as a fast service provider, moms will no doubt be ordering from them also. Stores like Whole Foods are even offering same-day grocery delivery. With factoring all of the shopping options, retailers can partner withAQuickDelivery to pick up and deliver for them instead of delivering products on their own. The Atlanta Courier has the same-day logistics expertise and driving staff to partner with any retailer for optimal delivery solutions. Moms can use AQuickDelivery for on-demand hospital courier services as well.
Reference: 7.8.15, www.mashable.com, Adrienne LaFrance, Mobile shopping’s early adopters: New moms