If other retailers have been pursuing Amazon into Same-Day Delivery, they will now find themselves being outpaced again, as Amazon announces it’s first drone delivery.
Fox News detailed the first official delivery of Amazon Prime Air via drone in Cambridge, England. The drone was able to perform the delivery in an impressive 13 minutes. This is revolutionary, being that most same-day deliveries, whether via a courier or even Amazon Prime on the ground, is done within an hour. Amazon says that its’ drones won’t ever take no more than 30 minutes to deliver its’ packages. The drone delivered an Amazon Fire TV and some popcorn, which weighed less than 5 pounds. It was guided by GPS and flies no higher than 400 feet.
Amazon CEO Jeff Bezos tweeted the success of the retailer’s first drone flight today, but the flight actually took place on December 7th. Bezos began creating and testing drone use in 2013, and now it is a reality. The article mentioned that Amazon does only have a few customers in the UK that is privy to using them, however, the e-retail giant hopes to expand to a larger demographic. Amazon has to be very careful with its’ drones use in inclement weather, such as no flying them in rain, snow, or ice, as well as flying in separate air spaces to avoid planes.
“One day, seeing Prime Air vehicles will be as normal as seeing mail trucks on the road,” Amazon says. This means that we could potentially find drones flying in various parts of the country at one time making deliveries. Shoppers will be able to have their online items delivered right to their front door within 30 minutes. Drone delivery will be satisfying for the customers, however, it may have an adverse affect mall traffic and other physical store retailers without a heavy focus on e-commerce.
During the busiest shopping season of the year, this has already occurred in China. Mall traffic went down last month, as more wealthier shoppers turn buying online. Yet at the same time, the country’s largest e-retailer Alibaba, made $18 billion in one day. Alibaba doesn’t use drones, but the idea behind the mounting increase of online retail is showing up globally.
Online retail is expected to reach $500 billion in the US by 2018. It is inevitable that businesses will have to create omnichannel strategies in order to move product from physical stores. With same-day delivery, brick-and-mortar stores can utilize the service like Amazon, with actually using their stores to fulfill online orders. Companies can partner with a Same-Day Courier like AQuickDelivery to get their same-day services implemented quickly. The Atlanta Courier has an enormous amount of delivery expertise and the latest courier technology to develop last-mile deliveries to propel traditional store retailers into modern trending e-commerce businesses that can keep up with drones.
Reference: 12.14.16, Fox News, Lulu Chang, From high-flying dream to reality: Amazon fulfills its first order using a drone