Since Roxbury last month speculated that Amazon was purposefully not offering Same-Day Delivery in some minority communities, there has been numerous of requests to make service changes. Now Amazon has.
Per Bloomberg news, Amazon has announced that it will now offer same-day delivery in every zip code within its’ service coverage areas. Amazon made a statement obtained by the caucus and shared it with Bloomberg News, which said, “Very shortly, we will be expanding Prime Same Day Service to every zip code of the 27 cities where Prime Same Day delivery is currently launched. We will further not launch the service in any new regions, until we are able to secure a carrier for every zip code. We are still figuring out the details and procuring last mile delivery for each of these zips, but we should have 100 percent coverage shortly.”
The article mentioned that U.S. Representative George Kenneth Butterfield, a Democrat from North Carolina and chairman of the black caucus, said the group “is anticipating the results of Amazon’s plan to expand its delivery services to previously excluded zip codes.” Illinois Congressman Bobby Rush called for an FTC investigation, and he spoke about the issue on the House of Representatives’ floor. Shortly afterwards, Amazon pledged in a letter to Rush to serve Chicago’s South Side in within weeks.
Last month, Amazon added 11 major US cities to its’ current free same-day delivery program. Those new cities included Sacramento, Stockton, Fresno, Louisville, Tucson, Milwaukee, Nashville, Raleigh, Richmond,Charlotte, and Cincinnati. Prior to this, Amazon had the service in 16 other major cities, with a total service area now of 27. Boston is one of those cities, which is where the race allegations and complaints began. Roxbury is in the center of the city, yet same-day delivery was only being offered in the zip code areas around it.
Over the past three years, Amazon has been expanding its’ same-day delivery program rapidly in various US cities. It provides the delivery service free to Prime members, which pay a $99 subscription annually. Amazon has stated that it had nothing to do with race, but rather other factors, such as the concentration of Prime members in each area, proximity to warehouses and the company’s ability to find delivery partners to serve that area.
The article also mention an analysis by Bloomberg News which highlighted racial disparities within the cities of Atlanta, Boston, Chicago, Dallas, New York and Washington, where black residents were less likely than white residents to have access to the free service. Now that Amazon is officially expanding free same-day delivery to all of the zip code areas, there won’t be any service speculations due to race.
With same-day delivery expected to reach $987 million by 2019, all customers are going to be demanding the service and it makes sense for any retailer to dive into offering it. A Same-Day Courier like AQuickDelivery is who retailers can turn to get their same-day delivery program off the ground. The Atlanta Courier has the courier expertise and technology to implement same-day solutions that thrive, whether in Atlanta or nationwide.
Reference: 5.6.16, Bloomberg News, Spencer Soper, Amazon to Fill All Racial Gaps in Same-Day Delivery Service