One thing for sure when it comes to Amazon and its’ growth pursuits regarding Same-Day Delivery, is the retailer is without question going nationwide with it. It is no longer about Amazon offering the service in select major US cities, but its’ latest move speaks to providing same-day delivery in every major city.
Forbes recently reported Amazon has announced that it is adding 11 more major US cities to its’ current free same-day delivery program. The new additional US cities include Sacramento, Stockton, Charlotte, Cincinnati, Fresno, Louisville, Raleigh, Richmond, Tucson, Milwaukee, and Nashville. Amazon isn’t just aimlessly rolling out same-day delivery anywhere. Anytime the service is targeted and expanded into a specific city, it must have the right mix of demographics, infrastructure and volume to make it work. Amazon has found the delivery formula and marketing strategy to consistently keep shoppers using the same-day service option.
Its’ Prime membership subscription is really the core driver behind Amazon’s thriving same-day delivery. “Prime was developed to make shopping on Amazon fast and convenient, and millions of members have used Prime FREE Same-Day Delivery to make their lives even easier,” stated Amazon Vice President of Prime Greg Greeley in the article. “We keep making Prime better, and as our operational capabilities grow, we will continue to invent and expand delivery options that customers love.” Various delivery options indeed is what Amazon is offering, including Prime Now, which they can order tens of thousands of essentials and gift items via native mobile apps and have them delivered within two hours, in addition to restaurant deliveries.
Prime is a definite focus for Amazon to generate loyal customers. Earlier this year, Amazon decided to attract more customers to Prime by raising its’ minimum order size from $35 to $49 to qualify for free two-day shipping. Prime members will be able to get same-day service free in these cities for the same $35 qualifying order amount, where as Non-Prime members won’t. The fee increase may not capture most shoppers, yet it may in fact persuade regular users to go Prime.
These new cities will bring Amazon’s market count up to 27 total. Amazon already has free same-day delivery in the San Francisco Bay Area, Seattle-Tacoma, Dallas-Fort Worth, San Diego, Indianapolis, Phoenix, Tampa Bay, Baltimore, Boston, Washington DC, New York, Philadelphia, Chicago, Atlanta, and Orlando. It also launched free same-day delivery in 14 metropolitan cities the US, starting with California cities last year. Whether Amazon will expand its’ services more this year isn’t certain; however, most retailers that engage in a successful same-day delivery program, will expand before the holiday season. With how the retail leader has been aggressively rolling out the service, at least one more expansion is to come.
A number of e-retailers, brick-and-mortar stores, department store chains and others have all jumped into the same-day delivery race, partnering with a Same-Day Courier like AQuickDelivery. The Atlanta Courier has the courier expertise to create a delivery logistics solution to compete online. Amazon is offering a variety of delivery options to meet customer demand and AQuickDelivery can help businesses do the same.
Reference: 4.8.16, www.forbes.com, Amit Chowdhry, Amazon Adds 11 More Cities To Same-Day Delivery Service