It’s not just what Amazon is doing, but it’s how it is doing it that is giving retailers and businesses a competition they haven’t seen before online. The e-retailer already had plenty of market share, but the addition of free same-day delivery is creating more distance between it and store retailers that have become comfortable with the normal e-commerce. Online retail is on the rise, even expected to generate $500 billion by 2018. In an article by the New York Post, in just this past year alone, total e-commerce sales were estimated at reaching $300 billion for 2015, and grew faster than traditional retail sales.
This equates to a shift of multiple retailers toward enhancing their online presence and treating the web as if it’s a physical store. It does command attention and strategy to grow sales, as technology is making shopping easier online. Amazon is mastering how to literally deliver online and retailers have taken notice. Macy’s has partnered with Deliv since 2013, seeing that it had to dive into same-day services years ago. It appears to be paying off, as now the department store leader has same-day delivery in more US big city markets than Amazon. With hundreds of stores in the US, Macy’s has the in-store warehousing capabilities to not only deliver from stores, but also to provide store pick-up for online orders.
Others are competing with Amazon via same-day delivery as well. Uber is now testing same-day delivery in several US cities, expanding from just moving people door-to-door. Moving product is its’ new venture and it couldn’t have come at a better time for the crowdsourcing company. Etsy ASAP is offering the service and new delivery business Roadie utilizes a new app matching travelers with cargo. BestBuy, Ace Hardware, Apple, Toys-R-Us, Wal-Green’s, and more have all decided to try its’ hand at same-day delivery, seeking to essentially not get left behind.
“People are getting more and more accustomed to getting what they want, when they want it,” said Deliv Founder and CEO Daphne Carmeli, which is Macy’s delivery partner for same-day delivery. As this customer want grows, it will become more of a retailer need. Amazon has positioned itself to be able to get millions of products to the shopper faster than anyone else, and this is causing businesses worldwide to reconsider how to meet this convenience market.
Amazon is even affecting carriers and causing them to engage in same-day delivery globally also. Deutsche Post DHL Group has announced that it will begin testing same-day delivery via bus in Berlin and Hamburg via its’ Postbus Courier. After these two cities, DHL plans expand more from there next year. This past holiday season, the article mentioned how FedEx had its’ busiest peak holiday shipping season ever, which is another carrier that could jump into same-day delivery to compete within the market of customers after seeing DHL.
When a Same-Day Courier like AQuickDelivery meets the delivery demands of a retailer, it makes all of the difference to competing in a fast-pace online market. The Atlanta Courier has the courier logistics expertise and driver fleet to help make a retailer’s same-day service excel. Whether now or later, to compete with Amazon, retailers will have to heed the trends and offer same-day delivery too.
Reference: 12.27.15, www.nypost.com, Catherine Curan, Companies aim to make shopping even easier