There is more of a huge craze for same-day delivery than many retailers realize. Most of them have not went head first into offering the growing service, which may be reluctant until others make the jump and profit first. However, the way Google, Amazon, Wal-Mart, Macy’s and more have continually heavily invested in same-day delivery, it is apparent that there must be a growing demand for it.
A recent report from Multichannel Merchant shows that Millennials are a market segment that want more retailers to offer same-day delivery. Two surveys performed by fraud prevention firm Trustev and Coldwell Banker Commerical Affiliates found these results. Trustev’s survey found that over 56% of consumers between ages 18 and 34 expect for retailers to provided a same-day shipping option. Coldwell Banker performed a similar survey that found 64% of the millennial demographic were more likely to make an online purchase if same-day delivery was available.
The article mentioned out of the top 50 retailers that Trustev researched, only Amazon and 1-800-Flowers offered same-day delivery as a standard shipping option within their checkout process. This was limited to companies providing same-day delivery in Manhattan’s 10001 ZIP code, the same one of Trustev’s US office. With its’ strategically-placed distribution centers, Amazon’s goal is to offer the service nationwide. It rolled out free same-day service in a number of major US cities, including the San Francisco Bay Area, Phoenix, Boston, Indianapolis, Dallas-Fort Worth, Philadelphia, Baltimore, San Diego, Tampa Bay, Washington DC, Atlanta, and New York. Amazon just launched same-day service in its’ hometown Seattle as well.
Rurik Bradbury, CMO of Trustev, commented on young consumers are their demand. “They’re mostly digital natives, and the younger half grew up knowing nothing but online apps. So we can see how their worldview has shaped those expectations. At this point we’ve had ecommerce for more than 20 years, but now there are a bunch of same-day delivery providers like Deliv and Postmates, built with this group’s real-time demands in mind.”
“A lot of famous brands, including a large higher-end clothing retailer, have told us they dread the push from executive management to do same day because it’s not possible with their current process,” he said, discussing more in depth regarding fraud for the quick turnaround times with handling same-day delivery. “The average retailer reviews 10% of its transactions, so to turn these orders around (while mitigating fraud) and not missing the one-day cutoff isn’t possible with current systems.”
Millennials are finding same-day delivery to be beneficial on all fronts and more retailers will get on board in the future. A same-day courier like AQuickDelivery can assist web-based and physical store retailers implement the service quickly in Atlanta and its’ surrounding cities. The Atlanta Courier has the capability to meet the demands of nationwide retailers also.
>Reference: 9.24.15, www.multichannelmerchant.com, Mike O’Brien, Half of Millennials Want Same-Day Delivery, but Most Retailers Don’t Offer It