When same-day delivery started only as a trend for Amazon, Google and eBay, all of the above started the race at a fast pace. Amazon started differently then the others, opening a multitude of distribution centers strategically nationwide, while Google Express launched a year ago on the west coast with store retailers like Target, Wal-Green’s and others. Now, Google has rolled out its’ service in several major US cities and more reported to come. Amazon has launched same-day delivery in many US cities, including Atlanta, as well as in Canada. However, EBay has not had the success it anticipated.Only one of the big name web-based retailers has jumped shipped for now to rethink its plan to get same-day delivery to work. EBay had a massive expansion outlook into 25 cities in 2014, however, last week the eBay Now app was pulled as a stand alone tool, rolling it into the eBay website and main mobile app. The Motley Fool reported eBay’s pull back of the app, asking if the well-known e-retailer was an example of more to follow. One of the aspects of eBay’s service mentioned was its’ order volume, which eBay Now just didn’t generate enough to sustain itself.
Order volume is essential for same-day delivery to work on a massive scale, as in the case of eBay, which many physical store retailers and department stores have. It is apparently why one-time partner Macy’s, transitioned from eBay and launched same-day delivery on its’ own. Macy’s recently launched same-day delivery Los Angeles, San Francisco, San Jose, Chicago, Washington DC, New Jersey, Houston, and Seattle. Bloomingdale’s, its’ sister company, also rolled out the service Los Angeles, San Francisco, San Jose, and Chicago. From Monday through Saturday, orders placed with Macy’s by 1pmare delivered the same day within a selected two-hour delivery window option. Orders must be placed by 11am on Sundays.
After seeing Macy’s aggressively entering the race of same-day delivery, experts are seeing there is good reason to do so. The physical store locations could have the key to crack the code for the popular service. In an article by Forbes, president of Newmarketbuilders Carol Spieckerman said, “The big breakthrough is department stores finally coming around to the reality that not everyone loves to shop (a premise that most have myopically held onto despite evidence to the contrary). Department stores’ stubborn store-centricity may have held them back in the digital realm, but now Macy’s is showing everyone how to play a mean game of catch-up on multiple fronts.”