||Same-day delivery is not just an idea any longer, companies globally are striving to create a competitive advantage within the e-commerce industry. From China to the US, this delivery method is being sought after and being driven by online customer demand. It is true shoppers do desire their products to their front door faster, however, experts wonder is this the way retailers should go.
The question is being asked do customers really desire same-day delivery? Internet Retailer highlighted a report with sporting goods retailer Moosejaw Mountaineering. The company pursued to aggressively increase sales during the 2012 holiday season by offering same-day delivery to last-minute shoppers. The initiative did not generate a single order via same-day delivery online. There were several reasons for the failure, including they announced the service offer a few days before Christmas and a lack of heavy promotion. It also appears many shoppers aren't aware of same-day delivery because many online companies and retailers just do not offer it. As a result, consumers didn't even consider using it. There may or may not be good reason why many retailers do not offer it.
Some experts believe the success of same-day delivery is completely driven by the consumer and whether they have a free alternative. ShopRunner's Chief Strategy Officer Fiona Dias stated, “It’s a market need issue. If I desperately want something today, I can go to a store and not have to pay for shipping. A classic case is diapers—a product that you need there and then. As long as same-day shipping costs something, it’s going to limit the number of people willing to pay for that much speed, especially if there’s a free alternative called driving to the store."
The company many are watching is Amazon and their method of same-day delivery. “By holiday 2013, Amazon, in particular, will have dozens of new distribution centers a stone's throw away from major populations on the East and West Coasts,” Dias says. “More Amazon packages will arrive within one-to-two days, and unless store retailers start shipping from stores to nearby consumers, they will be disadvantaged in shipping speed versus Amazon and lose market share," said Dais. As a result, retail stores are beginning to strive for same-day delivery also. Another example highlighted in the report is eBay's same-day service called eBay Now. Introduced in 2012, eBay is began testing same-day delivery in San Francisco with retail giants like Wal-Mart, eBay, Nordstrom's, Target, and Macy's. They now have same-day delivery in Brooklyn and Manhattan, New York. Delivery is $5 per order, with a minimum order of $25. Same-day delivery is as close as shoppers can get to actually going to a physical store and making the purchase themselves. If done effectively, it can result in the shopping advantages consumers want.
Same-day couriers like AQuickDelivery can assist any business create a successful delivery solution. This Atlanta courier is able to pick up anything from small packages to palletized freight fast! AQuickDelivery is an experienced, professional courier servicing over 1,500 clients, including Fortune 500 companies with courier logistic solutions. AQuickDelivery is a viable option for e-retailers to attract customers within their markets with same-day delivery and experience the growth they are looking for.
Reference: 1.25.13. Internet Retailer, Katie Deatsch, Do consumers want same-day shipping?