||Consumers are getting very trendy when it comes to shopping online in recent years. Now, shopping online has become very easy and comfortable for shoppers utilizing mobile devices to pre-shop or to perform what is termed as cross-shopping. This is a large part of mobile commerce. Since consumers have jumped the huddle of comfort-ability with shopping and making actual transactions online, the current demand has moved to the desire to be able to cross-shop easier between online retailers and physical stores.
According to a survey by consulting firm Accenture, consumers have weighed in and desire retailers to make it easier to do their cross-shopping. Consumers will use their mobile devices to make price comparisons, price checks, online store visits, and online purchases before going physically to the store first. This is key for online shoppers who are looking for the best deal. The physical store retailer that can make cross-shopping easier can gain more visibility and web traffic. This in turn, can result in huge sales for the visitor conversion rates.
Accenture released a survey this week call the "Accenture Seamless Retail Study". Within the survey, there were a number of outstanding results found regarding what consumers really want. Of the 750 people surveyed, 89% of consumers felt it is important retailers allow them to shop the way they want to shop. They want retailers to accommodate what is conducive to their desired online shopping experience. Also, 49% of consumers stated the best thing retailers can do is make their shopping experience more convenient by integrating in-store, online and mobile shopping. This now puts the ball in the retailers' court to produce a buying solution that fits the consumer.
The report discussed the difference in shopping behavior that exists and is expressed in various way depending upon what the consumer is buying. Shopping for apparel and electronics, consumers will often use stores, mobile devices and the web. In contrast, consumers heavily will go to brick-and-mortar stores and drug stores for those types of items they are looking for.
Consumer expectations are to make it easier between all channels and retail performance. “In many cases we have found a significant gap between consumer expectations and reality, but we believe seamless is achievable,” said Chris Donnelly, global managing director of Accenture's retail practice. “Traditional retailers must take stock of their operational capabilities. They require a presence at every stage of the customer journey to deliver a consistently personalized, on-brand experience from discovery through research, purchase, fulfillment and beyond to product maintenance or returns.”
Among other surveys performed, consumers were questioned in regards to same-day delivery. Only 5.2% felt same-day delivery was very important and 18.5% stated it was not. Only 13.6% said they would pay more than $20 for the service, where as, 37% stated they would pay under $5. Same-day couriers like AQuickDelivery are currently assisting many online retailers to meet the online demand of having their products delivered fast. The Atlanta Courier can also deliver from any retailer fulfillment or distribution center nationwide. AQuickDelivery is a viable partner for online retailers and local brick-and-mortar stores, and the company can offer superior product return delivery services.
References: 4.23.13, Internet Retailer, Don Davis, Consumers want to easily move across shopping channels